Mobile Wallet passes can be updated with new information at any time, as often as you desire. From updating loyalty members about new benefits to extending the duration of a promotion, Powersoft 360' mobile wallet marketing platform enables you to continuously engage with your customers and drive them to act.
Just like a mobile app push notification, Mobile Wallet can also deliver a variety of messages to a user’s lock screen, including precisely-timed notifications that can be set to automatically send when a user is 100 meters or less away from a physical location - and then prompting a visit to that nearby location.
Whether redeemed in-store or online, Powersoft 360 makes it easy for brands to identify and track every downloaded pass, providing you with unique attribution.
It's all made possible through Powersoft 360’ Secure SmartLink – a unique, trackable URL that is automatically generated for every mobile wallet pass, paving the way for a better understanding of the business impact Mobile Wallet has on your brand.
The Powersoft 360 Secure SmartLink is not only built to track attribution, but it’s also encoded with parameters that provide fraud protection for any redeemable pass meant to be used only once, such as a coupon or ticket. This prevents consumers from manipulating the Secure SmartLink to reuse an already-redeemed pass by deactivating the pass after use.
Once a Mobile Wallet pass is saved to a mobile device, it usually stays there, giving you an always-on brand presence with your customers in a place that is easy for them to find and access.
The dynamic nature of Mobile Wallet ensures your customers are always aware of actions they need to take, from redeeming outstanding loyalty points to event reminders.
